Your First 100 Donor Prospects May Already Be in Your Community

Small nonprofits sometimes assume they need to find strangers with money before they can build a donor base. I prefer to start with relationships and shared interest in the mission.

Think in circles, not mailing lists

Ask board members, volunteers, and supporters who already understands your work. Then consider the relationships you have built through your professional life, community involvement, and local partnerships.

Use prompts to jog your memory

Who is your accountant, lawyer, doctor, or trusted local business owner? Who has volunteered with you? Who has attended an event or asked how they can help? These aren't automatic fundraising targets. They are prompts for thoughtful prospect research and respectful introductions.

Don't confuse a prospect with a donor

Not everyone on the list should receive an immediate ask. Record why they might care, who has an authentic relationship, and what a sensible first conversation would be.

Protect relationships

Never copy private client, congregational, or organizational records into a personal donor list without appropriate permission. Ask for introductions, respect preferences, and follow your organization's privacy policies.

Put it into practice

Your first assignment is to identify 25 genuine connections and write the next relationship-building step for each one.

Keep learning with Noble

Find practical nonprofit guidance and resources at Courses & Academy.